Soft signage has gone mainstream but is still a massive growth market expected to grow another 25% to $50 billion by 2028.

With P5 Tex, Durst won over brand manufacturers by producing their messages with brilliant colors and designs, plus allowing them to present with light and effects. Durst has won over the retail sector because the textile products are quick and easy to install. Durst has also won the print service providers by automating the production process with a one-step process that allows printing and finishing directly onto the material - without an additional calendering step. And Durst does it sustainably, with water-based inks - odor-free and skin-friendly. The ecological impact is reduced compared to old soft signage technologies without compromising quality or speed. Consequently, the Durst P5 Tex leads the category and is crowned with multiple awards.